This is more than a merger. It’s a powerful leap toward smarter, more personalized training for athletes of all ages and levels — from curious beginners to seasoned podium chasers. Whether you’re just starting your way to the first run, swim, cycling or triathlon race, or aiming to crush your personal best, this new alliance will provide unparalleled access to elite coaching, innovative training systems, and a deeply connected community.
WHAT THIS MEANS FOR THE COMMUNITY:
World-Class Coaching: A united team of world-class and highly experienced endurance coaches committed to unlocking every athlete’s potential.
Expanded Training Options: A broader spectrum of structured programs, race preparation plans, and challenges — from foundational skills to advanced competition strategy.
Stronger Community Engagement: More training camps, live meetups, and online events to inspire, connect, and motivate.
Seamless Integration: All the best aspects of both brands will remain — now enhanced and expanded for even greater value.
COMING SOON: The Endurance Hub — opening April 2025 at well-known Hamdan Sports Complex. A cutting-edge space designed for swimmers, runners, cyclists, triathletes, and fitness enthusiasts to train, grow, and thrive under one roof.
“This isn’t just a merger — it’s a bold step forward in how we support and elevate athletes across the UAE,” said Marina Mustafina, CEO. “Both I LOVE SUPERSPORT and BR PERFORMANCE have cultivated passionate, dedicated communities. Now, by combining our strengths, we’re creating something bigger: a platform that helps more people become the strongest, most resilient versions of themselves.”
What truly sets this new academy apart is its 360-degree approach to athlete development. The joint platform will integrate cutting-edge technology, including performance diagnostics, motion analysis, and personalized training data, ensuring every athlete — from amateur to elite — can train smarter and safer.
Athletes will also benefit from comprehensive support systems, featuring recovery and rehabilitation services, sports nutrition consulting, and injury prevention programs. This all-around support ensures peak performance while maintaining physical health and long-term sustainability.
Furthermore, the academy places a strong emphasis on the mental side of sport. With access to mindset coaching, goal-setting tools, and psychological resilience training, athletes will learn to manage stress, overcome setbacks, and perform with confidence under pressure — in sport and in life.
“We believe that sport has the power to transform lives — not just physically, but mentally and emotionally,” adds Marina. “By uniting our expertise, we’re building an ecosystem where children, juniors, and adults can grow with confidence, guided by the region’s best coaches, backed by smart programming, and inspired by a thriving athletic community. This is a commitment to long-term progress, performance, and personal excellence.”
The transition will be smooth, and the community will begin seeing new programs and announcements across both companies’ websites, social media platforms, and training systems in the coming weeks.
This is just the beginning. Whether you’re starting your journey or chasing elite-level goals - we’re here to go further, faster, stronger - together!
For media inquiries, partnership opportunities, more information or subscriptions, contact:
Email: dubai@ilovesupersport.com
Phone/WhatsApp: +971 56 768 1750